The Fly welcome First 5 Media as media partner
The Fly is delighted to announce First 5 Media as media partner for The Fly 2022, taking place, over Friday, Saturday and Sunday, 3-5 June at Lilleshall Hall National Sports Centre.
First 5 Media are a young innovative company who specialise in live sport production. Most recently they delivered live coverage of the historic Men' and Women's Army v Navy Rugby Union double header at Twickenham in front of 60 000 fans to a global audience.
The Fly aspires to be the most innovative lacrosse league in the world, and we believe our partnership with First 5 Media will help us to achieve that goal.
With First 5 Media’s expertise, we will be broadcasting our entire Finals Day, Sunday June 5 on YouTube, Facebook, and TikTok; our TikTok audience can enjoy exciting additional live content exclusive to that platform.
On the other competition days Friday and Saturday, we will work with First 5 media to deliver exciting content tracking the stories of The Fly through our digital and social output and the only places you can keep up to date with all things The
Fly is through The Fly’s website, Facebook, Twitter, Instagram, and TikTok as well the individual team Instagram, Facebook, and TikTok channels. *
We are excited to embark on this relationship with First 5 Media and The Fly 2022 is only the start of the journey; the plans we are making for 2023 and beyond will place lacrosse at the vanguard of sports broadcast technology.
England Lacrosse CEO, Mark Coups:
“As we look forward to the second year of the Fly, I am delighted to announce a new partnership with First 5 Media who are a fantastic company championing sports such as lacrosse.
“Working with First 5 Media will allow us to develop and improve The Fly, which is so important to growing the interest in the sixes format and expand the profile of lacrosse both in the UK and worldwide.
“Heading into The Fly 2022 and beyond, this partnership will allow us to take our coverage of lacrosse to that next level and we cannot wait to get started.”
Kevin Dunford, Co-Founding Partner - First 5 Media:
“It’s great to be working alongside such a forward thinking and ambitious governing body as England Lacrosse. The Fly is an exciting and dynamic tournament with an innovative format, which we’re relishing the chance to reflect with exciting content across broadcast, digital and social channels, creating dynamic story telling, utilising innovative technology.
“This partnership is focussed on bringing the sport of lacrosse to a wider more diverse audience, to help grow the profile, interest and participation in the game.”
*Please note, the only other way to watch The Fly is by attending the event at Lilleshall Hall National Sports Centre as a spectator and you can pre-register for FREE here.